Watch out for Sugar Awareness Week!
Published: 29/09/2017
Sugar Awareness Week will be an opportunity to celebrate the success of food industry, government and NGOs' progress so far, and discuss the future for sugar reduction and it's place in the government’s Childhood Obesity Plan.
Action on Sugar has announced that this year’s Sugar Awareness Week will run from 30 October until 5 November 2017.
During the week we'll be communicating the different types, and common sources of, ‘free’ sugars and sharing tips to help you make more informed, healthy choices.
Sugar Awareness Week will be an opportunity to celebrate the success of food industry, government and NGOs' progress so far, and discuss the future for sugar reduction and it's place in the government’s Childhood Obesity Plan.
If you would like to get involved by running a Sugar Awareness Week event in your area, visit our ordering form page to download and order some resources.
Nestlé Breakfast Cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October. The full rollout is expected to be completed by early 2018.
Earlier this year, it was announced that Nestlé Breakfast Cereals would see a reduction of a further 10% in the average sugar content across the range by the end of 2018, in addition to the 15 percent reduction already achieved since 2010.
Jenny Rosborough, campaign manager at Action on Sugar said: 'In August 2017, Action on Sugar exposed many branded food companies who are deliberately deceiving consumers by choosing not to use colour coded nutrition labelling on their cereal packs. We welcome the announcement that Nestlé Breakfast Cereals in the UK will begin to carry the UK Government’s colour-coded labelling from October and we now expect all other food companies to comply. Clear labelling is essential to enable consumers to make informed choices.'
Keep your eyes peeled for more information.
In the meantime, join the debate on Twitter and Facebook: #sugarawarenessweek #actiononsugar
Author: Julie Bissett