Smokers in Liverpool have been encouraged to quit for ‘Stoptober’ as data shows the city’s residents are kicking the habit in record numbers.

Over the past decade, Liverpool has made significant progress in its work to tackle the harms caused by smoking.

In October 2024, Liverpool City Council launched a digital-first campaign titled ‘It’s well worth it’, which showcases the benefits of stopping smoking for good and emphasises why it’s worth it.

According to Liverpool City Council, it has been revealed that rates of smoking in the city have almost halved (47 per cent), down from 23.5 per cent in 2013 to 12.5 per cent in 2023. This is a faster pace than England, which has seen a 37 per cent reduction over the same period.

However, smoking remains the leading cause of preventable death and illness in Liverpool.

Two in three people who smoke will die from a smoking-related illness, with others left suffering from disability and disease. There remain an estimated 51,203 smokers living in Liverpool.

Matthew Ashton, Liverpool director of public health, said, “Most adult smokers want to stop smoking, but on average it takes 30 attempts, and many never succeed.

“The consequences of smoking affect children, young people, families and neighbourhoods across Liverpool. I therefore urge all smokers to use the opportunity ‘Stoptober’ provides to break free from cigarettes and never give up on giving up.”

In early 2024, the Liverpool Tobacco Control Strategy was launched. Working with partners across the city, the strategy outlined the city’s approach for the next six years - from changing attitudes towards smoking to lobbying for legislative change.

The goal is to reduce the proportion of smokers in the city from just over 17 per cent to five per cent of the population by 2030.

The council has said participating in ‘Stoptober’ can lead to significant health improvements. Just 72 hours after quitting, people begin to breathe easier and feel more energetic.

Within 28 days, quitting smoking can enhance circulation and lung function, improve mood, and even give skin a healthier glow. Additionally, people may notice that food tastes better and their sense of smell improves.

The council has said quitting can save an individual around £250 a month, while significantly reducing the risk of heart disease.

Harry Doyle, cabinet member for health, wellbeing and culture, said, “We are proud to support ‘Stoptober’ once again because it provides a valuable opportunity for people to take that important step towards a healthier, smoke-free life.

“Quitting smoking is challenging, but it’s not something you have to do alone. There is a wealth of support available to help you succeed. Whether it’s advice, resources, or encouragement, services are here to support you every step of the way. By working together, we can continue to reduce smoking rates in our city and help more residents experience the life-changing benefits of quitting.”

For more information visit www.smokefreeliverpool.co.uk

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