Professor Green, rapper and health activist, is working with the NHS to raise awareness about the importance of children looking after their teeth. The campaign includes an exciting competition for primary schools.

The rapper said he only realised later in life how not brushing properly twice a day affected his own physical and mental health, so he now takes this seriously with his son.

To promote this message, he is supporting the biggest supervised toothbrushing scheme in England, in schools across the South West, where a fifth of five-year-olds have tooth decay.

A competition has been launched for schools to sing their own version of the Big Brush Club’s toothbrushing theme tune.

Professor Green said, “I am chuffed to be able to support the NHS supervised toothbrushing in schools’ scheme, and to be judging a competition which gives young children a creative outlet, while also teaching them the importance of brushing their teeth at least twice a day.

“Getting this right for children will result in fewer kids being admitted to hospital with avoidable tooth decay and better oral health for them in adulthood.

“I cannot wait to review and judge the competition entries.”

Professor Green will join a judging panel for the competition, which will run until the end of May 2025. There is also a colouring-in category where entrants can choose to colour one of the Big Brush Club official mascots.

The Big Brush Club is commissioned by the NHS, in partnership with local authorities, and delivered by dentist provider At Home Dental.

Reena Patel, South West consultant in dental public health at NHS England, said, “Oral health is an integral part of children’s overall health and wellbeing, which affects their ability to learn, thrive and develop.

“Yet in the South West we still have very high rates of tooth decay, causing children pain, infections and difficulties with eating, sleeping, smiling and socialising, which can lead to significant school absence and parents taking time off work.

“The Big Brush Club is about supporting children and parents at an early stage to reduce sugar intake and create good habits at home that can last a lifetime.”

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