​The UK’s first sustainable subscription box service, Brushbox, has donated almost 10,000 toothbrushes to disadvantaged children throughout the UK as a direct result of their funding round, and their ‘buy one, give one’ business model.

Founder and CEO, Mike Donovan has partnered with Dentaid which means that for every Brushbox toothbrush sold, one is donated to a disadvantaged child who might not have the same means to replace their brushes when they’re supposed to.

Brushbox aims to be the world’s largest subscription brand for eco-friendly, cruelty-free and sustainable oral care products. It delivers 100% recyclable and biodegradable toothbrushes direct to your door. The service also provides boxes for families.

Explaining the inspiration behind Brushbox, Mike said: “The idea for the business came after helping my (then) four-year-old to brush her teeth and I realised that for one, she was not engaged in the process at all, and secondly, I had absolutely no idea as to when was the last time I changed her toothbrush – despite the fact that I was already thinking about my business idea constantly!”

“We understand that actively remembering when to change your toothbrush may not be at the top of everyone’s priority list, but we’re passionate about spreading the Brushbox ethos in order to improve people’s health.”

Alongside concerns about oral care, by providing bamboo toothbrushes, Brushbox aims to combat the estimated 3.6bn plastic toothbrushes that end up in landfill or our oceans each year.

Mike says, “the awareness around the damage that plastics are having in our seas and environment means that there is an ever-growing population of consumers who are crying out for eco-friendly and sustainable alternatives to the status quo, and it's important that this is done well.”

Brushbox has delivered thousands of boxes across the UK since its launch in 2018 and has been listed as the number one start-up business to watch in Wales. UK Marketing Week magazine named it the second fastest-rising direct to consumer brand in the UK, just behind US razor subscription service Dollar Shave Club.

Mike says, “It has been truly exciting to have so many people who share and support our vision to create a step-change in how we consume every day, typically throwaway items, with an aim to vastly improve the UK’s oral health in a fun and different way. We can’t thank everyone enough for their support and encouragement.”

More information on subscribing to Brushbox can be found at www.brushbox.com.

Author: