More than 9,000 dental professionals attended BDIA Dental Showcase 2017, which took place at the NEC in Birmingham on the 19-21 October.

More than 9,000 dental professionals attended BDIA Dental Showcase 2017, which took place at the NEC in Birmingham on the 19-21 October.

This year marked the first time in which this prestigious event has been organised by its new owners MA Exhibitions, in collaboration with George Warman Publications. The result of the partnership between a professional show organiser and the dental publisher has been a tremendous success, seeing an 11.29% rise in visitor numbers to 9,080.

From MA Exhibitions, event director Ed Wyre said: 'The response from the dental community has been incredible. Not only have visitor numbers seen a substantial increase, we’ve seen a significant increase in the percentage of dentists (41%, up from 33% in 2016) and practice managers (11%, up from 5.5% in 2016) attending.

'It’s fantastic to see so many decision makers leaving the practice to attend the show. Other dental groups also saw a rise in numbers, highlighting the event’s importance to the whole dental team.'

In addition to the bustling show floor of 300-plus exhibitors, three brand new features were a major draw for visitors to this year’s event.

The impressive Dental Practice of the Future was the flagship feature at the show and gave visitors access to a fully functioning reception, patient lounge, surgery and decontamination room brimming with state-of-the-art equipment in a purpose-built practice setting. The surgery itself housed a 150-seat lecture theatre where packed out keynote presentations on topics such as medical emergencies, radiation protection and the future of dentistry took place.

The CDO Zone proved to be extremely popular, as it provided the unique opportunity for visitors to meet with the highest level of the dental profession. Chief Dental Officer England Sara Hurley and her team were on hand each day ready to discuss and answer any questions visitors had on NHS dentistry. This was a fantastic chance for GDPs and DCPs to engage face to face with the CDO and her team, who have never been so easily accessible to the profession.

Sara Hurley, chief dental officer England said 'The show was a tremendous success for us. Having a platform in which we could directly engage with so many dental professionals face-to-face and facilitate discussion around our initiatives and their experiences in practice was invaluable. This is the perfect example of industry coming together for the good of oral health, and we’re delighted to be a part of it. We are already looking forward to 2018.

The 150-seater Dental Update Theatre offered a balanced variety of clinical CPD and business orientated sessions led by leading experts, providing advice and guidance in each of their topics. On Thursday 19 October, the Dental Update Theatre hosted the annual Dental Update Study Day, organised by Professor Trevor Burke. Visitors also had another chance to increase their dental knowledge and top up their CPD in the Mini Lecture Theatre, which proved extremely popular over the three days.

Ed Tranter, managing director of MA Exhibitions said “We are delighted with the show. We always strive for quality in our events, and this was no exception. We had a significant rise in visitor numbers, and the quality of those visitors was outstanding – testament to the partnership with George Warman and the diverse range of exhibiting companies and CPD sessions. In addition, exhibitors put in a huge amount of effort into their stand builds all of which looked incredible. BDIA Dental Showcase is a show that has such a strong community of companies behind it and we look forward to being a part of that in the coming years and taking the show from strength to strength”.

Stuart Thompson, managing director of George Warman Publications and BDIA council member, said: 'The response has been encouraging. Feedback from exhibitors and sponsors has been very positive and we are pleased with how the show went. We are delighted to be taking the show to the level the association aspired to achieve and we’re looking forward to progressing it further in the years to come.'

BDIA Dental Showcase 2018 will take place at London ExCeL, 4-6 October 2018.

• The show was opened with a ribbon cutting ceremony involving the show’s new owners and its headline sponsor, Oral-B. (L-R): Stuart Thompson, managing director, George Warman Publications; Jane Kidson, UK professional oral health country manager, Oral-B; Razi Hyder, professional oral health associate director, EMEA, Oral-B; Ed Tranter, managing director, MA Exhibitions; Ben Pegram, UK market strategy and planning manager, Oral-B; Mark Allen, chairman, Mark Allen Group.

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